The Digital Leader Show (9/7/22): Influencers & Marketing to Millennials

WE'RE BACK!

Each week, we'll explore some of the key issues defining our ongoing transformation into digital enterprises and societies. Join us for a unique, unfiltered discussion of business and social leadership at the intersection of technology and the humanities, helping you to become a Digital Leader.

THIS WEEK we're talking about influencers, credible sources of information & marketing to millennials. With special guest Krista H Sande-Kerback, a strategic advisor and marketing leader, currently working as a Senior Product Marketing Manager for IBM.

About the Participants:

Daniel Goodstein runs multiple technology associations with over 120,000 member executives worldwide and is a go-to resource for enterprises across the globe looking for assistance with digital transformation, AI, automation and outsourcing. He is also a seasoned go-to-market expert helping drive sales, marketing and media strategies for several Fortune 500 tech firms and startups alike.

Carlos Alvarenga is a researcher, author & coach and serves as Chief Research Officer for The Digital Enterprise Institute, and is a Senior Research Fellow & Adjunct Professor at the Robert H. Smith School of Business at the University of Maryland. He was previously the Executive Director of World 50 Labs, the member-innovation team at World 50, Inc., a Principal in Ernst & Young’s Advisory Practice and a Managing Director at Accenture.

Krista H Sande-Kerback is a strategic advisor and marketing leader who enjoys building and scaling marketing and transformation programs and providing critical insights to corporate and entrepreneurial C-Suite leaders. As Senior Product Marketing Manager for IBM’s Automation portfolio, focused she's focused on positioning, messaging, marketing and amplifying IBM’s leadership in AI-powered automation. Her past experience includes conducting market intelligence research on the latest technology trends, training dozens of teams in Agile methodologies, and scaling a startup.