Thursday Jun 19, 2025

AI First: The Playbook for a Future-Proof Business with Starbucks’ former Chief Digital Officer

On this episode of The Digital Leader Show we are discussing "AI First: the Playbook for a Future-proof Business & Brand" with Starbucks' former Chief Digital Officer Adam Brotman and Andy Sack, former advisor to Microsoft CEO Satya Nadella, following their interviews with some of the world's top tech industry leaders including the likes of OpenAI Founder Sam Altman, Bill Gates, LinkedIn Co-founder Reid Hoffman & DeepMind cofounder Mustafa Suleyman.


About the Show: During each episode we explore some of the key issues defining our ongoing transformation into digital enterprises, including automation, AI & digital transformation. Join us for a unique, unfiltered discussion at the intersection of technology and business, helping you to become a better Digital Leader. We are live every Wednesday at Noon ET/9am PT.


About the Speakers:

Adam Brotman is the cofounder and co-CEO of Forum3. He was the inaugural chief digital officer at Starbucks, where he played a pivotal role in launching their renowned mobile payment and loyalty platform. His leadership extended to strategic roles at J.Crew and board positions at MOD Pizza and Ruby Tuesday, showcasing his expertise in digital transformation and consumer engagement. He was named number two in Fast Company's "100 Most Creative People" in 2012 and earned the title of CDO of the Year in 2015.


Andy Sack is the cofounder and co-CEO of Forum3. He brings more than 25 years of entrepreneurial and investment expertise in high tech and finance. As the founder and managing partner of Keen Capital, focusing on blockchain ventures, and a former adviser to Microsoft CEO Satya Nadella, Andy has been at the forefront of digital innovation. His successful track record includes leading Techstars Seattle and selling multiple technology companies to giants like Microsoft and New York Times Digital, showcasing his deep understanding of technology trends and business strategy.


Chris Surdak is a Senior IRPA AI Advisor & Analyst and was formerly White House Chief Transformation officer, Automation & AI Practice Lead at EY & Executive Partner for Digital Transformation at Gartner. He’s an engineer, futurist, transformation executive and best-selling author, with over 30 years’ experience in technology development and deployment, digital transformation, blockchain, data and analytics and AI & intelligent automation.


Daniel Goodstein runs multiple technology associations with over 130,000 member executives worldwide and is a go-to resource for enterprises across the globe looking for assistance with digital transformation, AI, automation and outsourcing. He is also a seasoned go-to-market expert helping drive sales, marketing and media strategies for several Fortune 500 tech firms and startups alike.

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